Marketing-Driven Web Development

Designing clean, usable interfaces with SEO-driven foundations.

Brandon Sim

Web Developer | Marketing Analyst | Creative Designer

Where ROI Meets User-Centric Design

From Marketing To Development

After 10 years of driving traffic for direct sales teams, I learned the same skillset of understand and target user needs translates directly into effective SEO and user-friendly design.

What started as a focus on marketing performance has evolved into building websites where usability, search visibility, and business goals work together.

With the best of both worlds, the approach to modernizing websites for in-person commerce gives businesses a more promising path to visibility, engagement, and growth.

Yada

In the completion of the Web Development program at the Northern Alberta Institute of Technology I've obtained the basic skills to build scalable applications using React and TypeScript. I have practical experience using CMS (WordPress, Joomla, WooCommerce, Drupal, Shopify, and Squarespace) and I'm addicted to using Tailwind for pixel-perfect designs. I am passionate about building user-friendly interfaces that focus on accessibility and UX to create that seamless user experience.

Projects

Setup

My Journey

Marketing Analyst | Creative Designer

Conlon Motorsports

2021 - 2024

  1. Worked with vendors and brand sponsorships in advertisements to cooperatively generate mutual leads.
  2. Managed company wide advertising budget using marketing tools such as Meta Business, AutoTrader Black Book, Kijiji Business Suite, Canada Autos Ltd, and other listing service tools.
  3. Managed websites using third-party managers such as Dealerspike, Podium, and others.
  4. Cross-worked with social media team to build company rebrand.

Sales

Bell

2019 - 2021

  1. Serviced customers purchasing mobile devices and plans.
  2. Maintained up-to-date knowledge on the mobile industry.
  3. Listened to customer's needs and advised beneficial solutions.
  4. Used interpersonal relationship skills to create sales opportunities.

Finance

Yachimec Autogroup

2016-2019

  1. Clientele aquisition.
  2. Built applications for sub prime accounts.
  3. Basic sales handover methods.
  4. General customer relations building.

Certifications

Digital Media & IT - Web Development

Northern Alberta Institute of Technology

2023 - 2025

Grant Cardone Pro Business Sales Certification

Private

2018

Alberta Red Seal

AHO

2014-2016